ExactTarget Inc.

Name:	ExactTarget Inc.
Industries:	Technology
Headquarters:	20 NORTH MERIDIAN STREET INDIANAPOLIS, Indiana 46204 United States Of America
Website:
www.exacttarget.com

ExactTarget Inc. is a manufacturer of software products. ExactTarget's email marketing software, services & solutions are the most powerful and flexible in the industry. The company is dedicated to provide the most powerful on-demand software for email communications and finding the best and brightest marketers on the planet to revolutionize the way people think about email.

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7/23/10:

Ping Time: Product review request emails, inbox of 2012, etc.

My latest spin around the mediasphere turned up the following nuggets:>>Gabrielle Shea Stevens of e-Dialog gives advice on post-purchase product review request emails. >>Follow the ping>>Ed Henrich of Responsys discusses the inbox of 2012. Best advice: “Marketers need more control over themselves, and ... - read more at Retail Email Blog

tags: Microsoft Facebook

7/15/10:

Little Cannibalization between Email, SocNets

There is generally very little cannibalization that occurs between email, Facebook, and Twitter, according to a new study from digital marketing firms ExactTarget and CoTweet. Email Primary Brand Communication Channel “Subscribers, Fans and Followers” indicates only 4% of online consumers who perform ... - read more at MarketingCharts

tags: Facebook Twitter CoTweet

7/14/10:

SocNet Marketers Should Target ‘Megaphones'

Marketers seeking to reach consumers via social networks should focus on five key social networking personas, according to a new study from digital marketing firms ExactTarget and CoTweet. “Subscribers, Fans and Followers” indicates there are 12 key consumer personas in which most social networking ... - read more at MarketingCharts

tags: CoTweet

7/13/10:

More Consumers Using Facebook And Twitter For Brand Engagement

Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget. "Consumers don't silo their engagement with brands to a single channel, instead they tend to 'layer' marketing channels ... - read more at WebProNews

tags: Tim Kopp Facebook Twitter

7/13/10:

Involver soups up Facebook, Twitter tracking for brands with ...

Involver, a social media startup that helps brands manage their online communities, launched a new set of marketing tools for companies to track how their following are growing. Users can also watch constantly updated analytics and see sentiment change. Called AMP, or the audience management platform, ... - read more at V entureBeat

tags: Facebook Twitter CoTweet

7/6/10:

Social Media Makes Email Even Stronger

Social Media Makes Email Even StrongerThis content from: Duct Tape Marketing Marketing podcast with Gail Goodman (Click to play or right click and “Save As” to download – Subscribe now via iTunes This week's guest on the Duct Tape Marketing podcast is Gail Goodman, Chairman, President, ... - read more at Duct Tape Marketing

tags: Constant Contact CoTweet Gail Goodman

7/1/10:

Email Marketing Meets Social Media — and Kicks Its Ass

ExactTarget, a little-known but powerful email marketing company with more than 600 employees and north of $100 million a year in revenues, closed on $145 million last year from investors including Battery Ventures and Technology Crossover Ventures. It's looking like money well spent. Customers of ExactTarget ... - read more at Private Equity Hub - complete feed

tags: Delta Airlines Home Depot Tim Kopp Facebook capital Twitter CoTweet Groupon

6/30/10:

Acquity Group Selected to Join ExactTarget's Partner Advisory ...

Visit StreetInsider.com at http://www.streetinsider.com/Press+Releases/Acquity+Group+Selected+to+Join+ExactTarget%26apos%3Bs+Partner+Advisory+Council/5770475.html for the full story. - read more at StreetInsider.com

6/25/10:

Ping Time: #emailisdeadanalogy, share link positioning, etc.

My latest spin around the mediasphere turned up the following nuggets:>>Loren McDonald of Silverpop takes on Facebook COO Sheryl Sandberg's twisted logic about email dying and starts a Twitter conversation, asking folks for their best #emailisdeadanalogy based on Sandberg's logic. >>Follow the ping>>Kristina ... - read more at Retail Email Blog

tags: Florida Power & Light Facebook Twitter COO Sheryl Sandberg

6/24/10:

5 Factors Push Email Past SocNets

Five key factors make email a more popular means of brand interaction than social networks, according to [pdf] a new study from digital marketing firms ExactTarget and CoTweet. Familiarity Because email isn't new, consumers are familiar with the technology, are comfortable using it, and know exactly ... - read more at MarketingCharts

tags: CoTweet

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People:

Scott Dorsey

Peter McCormick

Scott McCorkle

Traci Dolan

Tim Kopp

D Wayne Poole

Chip House

Sameer Kazi

Todd Richardson

Joel Book

Tom Flisher

Mitch Frazier

Lauren Sanders