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Chief Marketing Officer: ExactTarget Inc.
 
             
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Name: Tim Kopp
Industries: Technology
Roles:
Chief Marketing Officer: ExactTarget Inc.
Tim is responsible for all aspects of ExactTarget's marketing including strategy, corporate marketing, and product marketing. Tim was previously the Chief Marketing Officer for WebTrends where he led the process of reinventing the brand and moving from a one product company to full marketing platform. Before joining WebTrends, Tim was Vice-President of Worldwide Interactive Marketing for the Coca-Cola Company. Prior to this role, Tim was one of the founding members of Procter and Gamble's Interactive
Tim is responsible for all aspects of ExactTarget's marketing including strategy, corporate marketing, and product marketing. Tim was previously the Chief Marketing Officer for WebTrends where he led the process of reinventing the brand and moving from a one product company to full marketing platform. Before joining WebTrends, Tim was Vice-President of Worldwide Interactive Marketing for the Coca-Cola Company. Prior to this role, Tim was one of the founding members of Procter and Gamble's Interactive Marketing program. He led the entire Interactive Marketing Organization for the Beauty Care division, which achieved approximately $17 Billion in annual sales. Tim received his undergraduate degree in Finance and Accounting from the University of Cincinnati and an MBA with a concentration in Information Technology from the University of Dayton.
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1800886 8/25/10:
Facebook Users Become Fans Of Brands For Discounts And Promotions
Nearly 40 percent (39%) of Facebook users who become fans of a brand do so to show their support of a company to their friends, according to new study by ExactTarget. “Consumers use Facebook to interact with friends, be entertained and express themselves through their public affiliation with brands ... - read more at WebProNews
tags: ExactTarget  Facebook 
1608368 7/13/10:
More Consumers Using Facebook And Twitter For Brand Engagement
Nearly 40 percent of consumers visit Facebook and Twitter to supplement the news, information or deals they receive via email marketing, according to a new study by ExactTarget. "Consumers don't silo their engagement with brands to a single channel, instead they tend to 'layer' marketing channels ... - read more at WebProNews
1564528 7/1/10:
Email Marketing Meets Social Media — and Kicks Its Ass
ExactTarget, a little-known but powerful email marketing company with more than 600 employees and north of $100 million a year in revenues, closed on $145 million last year from investors including Battery Ventures and Technology Crossover Ventures. It's looking like money well spent. Customers of ExactTarget ... - read more at Private Equity Hub - complete feed
1471872 6/9/10:
Majority Of Facebook Users Are Fans Of At Least One Company
More than half (58%) of U.S. online consumers begin their day interacting with companies via email, compared to 20 percent who start their day on search engines and 11 percent on Facebook, according to a new study by Exact Target. "Consumers who check email first tend to be more task-oriented, ... - read more at WebProNews
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